Propel Media即原TrafficVance广告网络，和LeadImpact以及50onRed类似，是一个以PPV流量为主的Desktop流量平台，其流量主要来自欧美，不过近年随着Native Ads的兴起，Propel Media也推出了其独有的Native流量。
Propel Media的广告单元比较多样，包括New Tab Ad、OutStream、Native、TextLink等等，所有这些广告形式你都可以针对Keywords来定位。Propel Media以CPV (cost per viewer)形式来参与广告资源的竞争，相比于其他PPV或Native平台，Propel Media媒体竞价并不贵，New Tab Ad和OutStream的US CPV价格从0.011刀起，Native和TextLink的US CPV价格从0.05刀起。
但获得Propel Media广告账户并不太容易，初始充值金额在1000刀，而且账户有可能会被拒绝，你最好有一位经验丰富的、且在Propel Media消费信誉良好的AM或者Aff推荐加入。Propel Media在原TrafficVance的基础上提供了广告商更多的追踪参数，跟随金橙子海外联属营销网一起来了解一下：
| # | Token Name | Token Description |
|---|---|---|
| 1 | {bid} | Bid Cost (CPC) |
| 2 | {clickStatus} | Identify if an impression or click was a charged bid |
| 3 | {campaignID} | Campaign’s unique ID number |
| 4 | {creativeID} | Creative’s unique ID number |
| 5 | {keywordID} | Keyword’s unique ID number |
| 6 | {sourceToken} | Define traffic sources |
| 7 | {timestamp} | Show the exact time an impression or click is served |
| 8 | {citystate} | Location of a user, city, state format (i.e. Irvine, CA) |
| 9 | {city} | Location of a user, city format (i.e. Irvine) |
| 10 | {statelong} | Location of a user, state format (i.e. California) |
| 11 | {state} | Location of a user, state format (i.e. CA) |
| 12 | {keyword} | Pass back the Keyword |
| 13 | {ipaddress} | User’s IP address |
| 14 | {fullReferrerlink} | Full URL that your ad was shown on |
| 15 | {rootDomainReferrer} | Root URL that your ad was shown on |
| 16 | {sourceToken} | Traffic source subid that your ad was shown on |
